"Bai La Rod" (commonly known as "Bai La Shu", "Lamu Rod", etc.), grows on both sides of the Yellow River's old road on the Yudong Plain, due to its unique growth, soil quality, water quality and climate geography and unique flexibility , flexibility, etc., this kind of resources is extremely rare at home and abroad, only in the Shangqiu planted white wax rod has more than 300 years of history. Its advantages are resistant to dryness, dampness, white body as jade, firm and not hard, soft and not folded, natural green shrub plants, is the ideal natural raw material for processing martial arts equipment, hammers, and handles. The hand, bent 180 degrees, still returns to its original state.

It has rich nutrition, rich texture of wheat scent, lubricated fresh taste, and tastes endless after eating. Many experts and scholars gave high praise and respect to Yongcheng Flour, so they were awarded the honors of “China Flour City” and “National Wheat Flour Famous Brand Creation Demonstration Zone”. The noodles processed with Yongcheng Flour are white as jade, crystal clear and fine as silver, and have been rated as “Chinese Noodle King” at China Food Expo. Now it has become the ideal food for Zhongnanhai to enjoy and give gifts to relatives and friends.