Speaking of hibiscus, every Taiyuan people are familiar. Beginning of the 21st century, can eat a meal in Seremban, feel Bel a face children. Blink of an eye, Lotus has gone through 26 years, the restaurant industry has always been able to Taiyuan place, it must have its attractions. Hibiscus Restaurant From the inception of herself, only Jin vegetables, the demand for quality food grains crops in the Loess Plateau and modern combine the homes of ordinary people in the potatoes, Noodle, millet, beans and other grains introduction of different types of Daya Church.

Following the ancient production methods and the healthy diet concept, Furong restaurant has done a lot of meticulous work in digging, sorting, spreading and innovation of Northwest Shanxi cuisine. On the basis of keeping the original flavor, we should develop new varieties and new features to make them more in line with the taste of ordinary people. Let consumers in different countries and regions enjoy authentic Sanjin cuisine. In this era of rapid changes in the catering industry, Furong restaurant has carried out the inheritance, the original flavor and the guidance of low consumption of customers to the end. Under the leadership of sister Furong, she won the prize and was soft handed. "Shanxi Beiguo Furong catering Co., Ltd." was awarded "the first leading enterprise of Chinese Jincai" and "president Zhao Furong" was named "the first leader of Chinese Jincai". Hibiscus in the north is a gentleman in flowers. Furong restaurant introduced the special food from northwest Shanxi, and devoted itself to the spread of Jincai culture for 26 years. Over the past 26 years, Furong not only caters to the consumption needs of the common people with the concept of low consumption, but also adheres to the business philosophy of "people-oriented, honest service". Step by step development, Furong restaurant has developed from a small restaurant with only 10 tables and 13 employees at the beginning of its business to a chain catering Co., Ltd. with more than 4000 employees and an average daily reception service of 20000 customers. It not only has 29 Chinese food chain stores and 55 take away convenience chain stores in Taiyuan and the province, but also innovates ideas to create special restaurants such as "guoshe impression", "198 reincarnation restaurant" and "pengchuxiang restaurant". Zhao Furong, female, founder of Furong restaurant. Born in Jingle County, Shanxi Province on September 15, 1953, he is now the president of Shanxi Beiguo Furong catering Co., Ltd., deputy to the 12th and 13th Taiyuan people"s Congress, vice president of Shanxi cuisine restaurant industry association, vice president of Shanxi chain association, vice president of Shanxi Hotel Industry Association, vice chairman of pasta research and Development Committee of Shanxi Hotel chamber of Commerce, and Taiyuan private enterprise Vice president of the Economic Promotion Association. It has been awarded "China catering industry contribution award", "outstanding person in 2009 National moving old area", "Shanxi model worker", "excellent female entrepreneur in Taiyuan", "top 10 outstanding persons in Taiyuan catering industry", "most influential person in Taiyuan catering industry in 2012", "honest person in promoting economic and social development of Shanxi Province in 2012-2013" and "Taiyuan in 2015" City "catering meritorious entrepreneur" and other titles. Zhao Furong, whose ancestral home is jingle, is the eldest daughter among her brothers and sisters. She was once an employee of Taiyuan semiconductor factory. Before 1992, she was like all the employees in the enterprise with poor efficiency, living a life of starvation and starvation. The salary was paid once a year and a half, and it was so small that she always felt like she wanted to laugh when she got that embarrassing salary. This situation inevitably made her have a kind of thinking, rather than waiting for years and months in the cost of living to spend life, it is better to go to the sea to do something. After some consideration, Zhao Furong, 41, made up her mind to stay on the job without pay at the end of 1992, contracted the canteen in the factory, and opened it to the outside world. It"s not easy to open a hotel. It"s not for anyone who wants to open it to make money. Zhao Furong, who had never opened a hotel, took over the stall and began to think about the way of management. With her own feelings and simple principles of life, she established the idea of opening a shop. She and her colleagues said, "just sell our hometown"s food. The price is low, and the service is warm." This is the program of an enterprise. On the opening day of the shop, for the sake of celebration and auspiciousness, he set off a few firecrackers and ordered a hanging of firecrackers, which was regarded as the opening of the shop. However, within a few days, more and more people came to eat in the small restaurant, which soon became popular. It is said by word of mouth that the flow of new and old customers is incessant. When they come late, they can"t even occupy a table. The business of the small shop is extremely prosperous. More than a dozen tables, in January, the turnover actually reached 90000 yuan. In 1992, how big was the number? It was incredible that such a small shop could earn so much. Zhao Furong originally wanted to open a shop, pay the profits to the factory on a regular basis, and pay the employees wages on time. After a year, she was very happy to earn another 35000 yuan. But that reality far exceeded her expectations. Her heart has a kind of unspeakable joy, she was surprised to find the potential hidden in her body, she finally found the stage of life to fully display herself, the more she worked, the more energetic she became. Only she knew and endured the hardships of opening a shop. A state-owned enterprise sitting idle body, now do not know how many roads to go and how much work. After a day"s hard work, my back was sore, my legs were numb and my feet were swollen. I talked too much and my voice was hoarse. However, the heart is happy, as CCTV famous host Bai Yansong said: pain and happy. The small Furong restaurant opened in 1992 has created a miracle in Hexi. In the past four years, customers have been full every day, and their reputation has become more and more famous, which makes the colleagues envious. However, when the hotel was in full swing, a demolition notice was sent to the hotel. The reason is that, with the needs of urban development, the reconstruction and expansion project of Yingze West Street starts, and the Yingze bridge is about to be demolished and built. In this way, the Furong restaurant on the side of the bridge was naturally written with a large circle on the wall of the hotel by the brush of municipal construction. Looking at the walls of the hotel pulled down by excavators, Zhao Furong said: "I"m sad. It"s not that the career has come to an end. It"s more about nostalgia for the hometown. Farewell, and feel the place where we have been fighting for four years. " Zhao Furong did not hesitate to let her body rest after four years of hard work. On August 18, 1996, on the auspicious day of August 18, 1996, she rented the front office of wujiaohua in Hexi, changed the name of Furong restaurant into Furong restaurant, and set it on the roof of the hotel in xikuang street. This is the famous Furong restaurant. She knew that the hotel was the same size. As long as the tenet of "people-oriented, honest service" remains unchanged and the positioning of serving the public remains unchanged, there will be no problem in the hotel business. Facts have eloquently proved Zhao Furong"s foresight. It didn"t take long for Furong to win the approval of local consumers. The environment has changed, the authentic flavor of Northwest Shanxi has not changed, the variety of food has changed, and the attitude of sincere service has not changed. It is the accurate positioning and the implementation of the concept of integrity service that makes Furong restaurant more and more prosperous. Within a year, Furong restaurant has a great reputation. In Hexi, no one knows about Furong restaurant. Zhao Furong said that the soft oil cake in Taiyuan can not be compared with, through the oil and meat tunnel, the lowest price in the city, so that consumers heart to praise Furong. Zhao Furong has developed a keen market reaction ability by absorbing shares and making the enterprise bigger and stronger. She saw the phenomenon of thousands of restaurants and restaurants in Taiyuan"s catering market. She thought, why can"t we absorb more shareholders and adopt the chain operation mode, so that customers can eat at ease and the management becomes simple? "If there is no strong business model, bigger and stronger, it is very likely to be eliminated." Zhao Furong said. She has a strong interest in her intensive business model. After this idea was confirmed, the restaurant boldly absorbed shareholders and began to develop rapidly in the mode of shareholding system. Zhao Furong absorbed the knowledge of stock management eagerly, transformed it into her own "idea", and quickly applied it to Furong"s management. It opened in 1996 and has been stable for a year. Since 1997, one store a year, and five chain stores have been developed in 2000, which makes the restaurant take shape and embark on the road of group operation. The year 2000 is the most critical year for the development of Furong restaurant. Zhao Furong realized that the family management mode restricted the development of enterprises. To this end, Zhao Furong began to integrate the resources in her hands, through 5 ~ - series of adjustments, Furong restaurant finally implemented the separation of ownership and management rights, and completely abandoned the family management mode. Many relatives and friends retired, and a group of energetic young professional managers stepped into management positions. Zhao Furong said that the replacement of the business model made her find a more scientific and standardized way of rapid development of Furong, and clearly positioned Furong as a chain enterprise serving the working class. Furong also opened branches in various cities and counties. Furongdi market development is good, Linfen franchise stores, Xinzhou No.2 department also opened. Zhao Furong is now able to stay away from the company for half of the year, and the operation and management of each department is still in good order. It is this kind of detailed administrative, operation, learning and training systems established in accordance with the actual situation of Furong and in accordance with the mode of stock operation, which ensures the normal operation and good development of the company. Through the implementation from the top to the bottom, the "Hibiscus culture" with distinctive characteristics has gradually formed. "Hibiscus flowers are gorgeous but not evil, full of fragrance and fragrance of Sanjin". Adhering to the enterprise philosophy of "treat customers well, treat employees kindly", "people-oriented" and "integrity management", and adhere to the purpose of serving the public, hibiscus people not only contribute to the harmony of Shanxi, but also shape themselves. Zhao Furong, the leader of the enterprise, with her generous, kind and enterprising personality charm, is shining like a shining star in the vast galaxy. Beiguo Furong restaurant (Shengli Street store) address: No.118 Shengli Street, Xinghualing District, Taiyuan City, Shanxi Province Tel: 0351-3426280; 0351-3346566 Beiguo Furong restaurant (Yingnan store) address: No.39, Yingze South Street, Yingze District, Taiyuan City, Shanxi Province; Tel: 0351-8285399; 0351-8285398 Beiguo Furong Xinzhuang branch address: no.330 Heping South Road, Wanbailin District, Taiyuan City (opposite to Vanke Blue Mountain) reservation Tel: 0351-6861246 0351-6861346 Beiguo Furong restaurant (Majiapu store) address: No.24 a, Majiapu East Road, Fengtai District, Beijing 010-67222568