Henan Lu Ban Chang Food Co., Ltd. was founded in 1995, now has Luban Luban Guo Yan fishing shops, food stores still Yucai Luban, Luban Hai participation in museum affairs Fourth Street shop, Luban Hai participate Museum Qinling Road, Luban Hotel Qin waterways shop, Luban reference fishing green screen street shops, hotels, seven joy Luban hotel.

In 1995, 26-year-old Zhang Shuan opened a small restaurant in a basement of Xinmi. Although the store is small, the name is very popular, and it is called "Luban Hotel". The food service is good and the people are kind. The business is getting bigger and the business area is gradually expanding.

In 1998, a hotel in Qingmi Qingping Street was transferred, Zhang Shuan took over, and the Luping Hotel Qingping Street opened. Lu Ban was the person whom Zhang Shuan admired when he was in school. This name entrusts Zhang Shuan's pursuit of craftsmanship. With his kindness and ingenuity, the Luban Hotel opened wider and wider, becoming an influential brand in the Xinmi restaurant industry.

In 2005, Zhang Shuan sprung up with the idea of entering the Zhengzhou market. How to gain a foothold in the highly competitive Zhengzhou catering market? He led the team to visit Beijing, Shanghai and other big cities, and found that the traditional swallow wing is not as popular as before because of various reasons, and the sea cucumber category is prosperous because of its nutrition and health. At that time, in Zhengzhou in the Central Plains region, the swallow fin was the mainstream of the high-end market, and the sea cucumber market was almost blank.

This new market segment made him shine, and after he made up his mind, he began to look for high-quality sea cucumbers. In the winter night of tens of degrees below zero, Zhang Shuan was riding a non-heated bus on the road in the northeast, from Tonghua to Mudanjiang, to Harbin, Dalian ... Starlight did not miss the passers-by. This is the first sea cucumber specialty restaurant in Zhengzhou, which fills the market vacancy. With good ingredients, good craftsmanship, good production, and good service, Lu Ban has gained popularity in Zhengzhou.

After years of hard work, Zhang Shuan accumulated the first pot of gold. The outside world is full of temptations. Some friends wanted to pull Zhang Shuan to do real estate, but he refused: "A bowl of rice, let me solve the food and clothing, a bowl of rice, let me live decently. Even now there are more temptations outside, I still Stick to a bowl of rice and make a bowl of rice. "

02

Growth 丨 Develop together with the times

With the rapid growth of China's economy, all industries and industries are booming, and Lu Banzhang is also growing rapidly: in 2007, Lu Ban Xin Mishui store opened; in 2008, Lu Ban Zhengzhou Qinling Road store opened; at the end of 2010, Lu Ban Mazhuang The street shop opened; in early 2011, Luban Weier Road opened; in 2012, the Luban Joy Hotel built according to the four-star standard opened in Xinmi ... The generous layout has established Luban Zhang ’s position in Zhengzhou and Xinmi catering industry .

In 2013, with the development of the catering market, Luban Zhang took the opportunity to launch the "Yuyu Braised Fish Head" for mid-range banquets and high-quality banquets, and selected high-quality ingredients such as South Bay Silver Carp to make high-quality Henan cuisine. In 2015, Lu Banzhang launched a new brand "He Pearl Small Pot Rice" for public and family consumption. The quality is good, the price is reasonable, and it is very popular in the market. In just three years, it has opened 9 direct stores; 2017 Luban Zhang officially launched "Luban Zhang Scallion Sea Cucumber" and continued to cultivate the market segment of sea cucumber. At the end of 2018, the new upgraded version of Lu Ban Zhang Scallion Sea Cucumber was blooming in the new green city. It was widely praised during the trial operation. So far, Lu Banzhang has completed the strategic layout of the brand matrix in the three high- and low-level market segments.

In the Zhengzhou catering market, the first special store in the Luban Sea Cucumber Pavilion adopting the sea cucumber package consumption mode was opened, which made Lu Banzhang Catering Company a leader in high-end catering in Zhengzhou City, and further strengthened Luban Zhang Zuo Company as the first brand of Henan sea cucumber cuisine Status. After that, Lubanzhang Catering Co., Ltd. set up the flagship store Luban State Banquet in Zhengdong New District. Luban State Banquet led Zhengzhou's catering industry to enter the era of top state banquets, with the goal of creating the "Diaoyutai State Guesthouse of Henan", using the state banquet business model of the Diaoyutai State Guesthouse, operating state banquet dishes, Henan cuisine, Cantonese cuisine, Sichuan cuisine and so on. Zhang Shuan hired Mr. Hou Ruixuan, the first chef of the Diaoyutai State Guest House, to close the disciples and Mr. Li Zhishun, the master of Chinese cooking. Luban State Banquet Hotel does not use any illegal food additives in all dishes. It adopts "True, Wild, Famous, Special and Fresh" as the material selection standard and advocates green diet. Many dishes in the State Banquet restaurant are famous dishes on the national banquet table. In order to fully interpret the brand culture concept of "National Banquet", Zhang Shuan specially hired professional design masters to create the space environment of Luban Zhang Guoyan's store with magnificent handwork: bright crystal lamps and large wooden sculpture "Hundred Birds and Phoenix" , White marble plate dragon column, mahogany furniture and wood carvings throughout the hotel, indoor canals where fish swim, as well as cultural relics, famous calligraphy and paintings, top bone china tableware, precious Italian wood grain stone, etc. This series of ingenious designs , To create a magnificent cultural atmosphere for Luban State Banquet Shop, so that consumers in it can deeply feel the high-end cultural enjoyment brought by Luban State Banquet. Today, Luban State Banquet Hotel has become one of the top culinary mecca in the minds of consumers in Central Plains.

With the development of the times and changes in consumer demand, the entire catering industry is continuing to survive in the waves, and all those who can survive for a long time are those who do catering. Whether it is for the mid-to-high-end brands of Yuyu and Lubanzhang, or for the masses of Hezhu, they always regard quality as their foundation, and therefore have won praise and love from countless consumers.

03

Stick to 丨 selected ingredients and cook with ingenuity

Returning to the essence of catering operation and continuously meeting consumers' increasing demand for quality catering is the driving force for Lu Banzhang's development and struggle.

To this end, the newly upgraded Luban Zhang Scallion Sea Cucumber, adhering to the "select global good ingredients, ingenuity to cook Chinese food" concept, adhere to the use of high-quality ingredients, insist on hanging soup, seasoning with soup, soup is not overnight ... in the eyes of others The high cost eventually became Lu Banzhang's competitive advantage.

Lu Banzhang ’s ingredients were found by the purchasing team who traveled all over the country and wading through the mountains and rivers—Ximeng lamb, Isai fresh beef, northwest hill-climbing goat, Xinyang stocked black pork, rice paddy duck and Nanwan fish, Heilongjiang Wuchang organic rice, Shandong Zhangqiu green onion, Qilian Mountain yellow mushroom, Tibet Yadong fungus, Liuao honey potato, Taihu chicken head rice, Maowen pepper, Shizhu red pepper, Yunnan truffle, matsutake, boletus, vegetables ...

Foreign ingredients are also excellent. Wild sea cucumbers at high latitudes in the northern hemisphere, Australian Wagyu, Argentine red shrimp, Spanish Iberian ham, French wild lily and foie gras, Belgian small potatoes, Norwegian salmon ... Luban Zhang has always focused on the pursuit and search for high-quality ingredients, selection criteria Reached a harsh level.

In Lu Banzhang's view, good ingredients from all over the world can be used for it. For example, Luban Zhang Scallion Sea Cucumber has a new dish "Iberian Ham Sticky Rice Roll", which uses Spanish acorn ham, seasoned with Chinese food, and borrows from the Japanese form of presentation, which is quite popular.

Yuan Mei's "Suiyuan Food List" has a cloud: "It's almost a dish, the chef is the sixth and the comprador is the fourth." Only good ingredients are not enough. Lu Banzhang pays great attention to the inheritance and innovation of cooking skills. In Lubanzhang, there is an excellent production team led by Chinese culinary master Chen Wei, who always keeps learning and innovating constantly. They not only travel to first-class restaurants at home and abroad, but also devote themselves to cooking techniques to ensure the high-quality production of Lubanzhang.

It selects good global ingredients and cooks Chinese food with great ingenuity. What Lu Banzhang needs to do is to present good ingredients from all over the world with Chinese cooking skills and techniques.

04

Vision 丨 Add luster to Henan catering

Today, Lu Banzhang's three major catering brands, Lu Ban Zhang Scallion Braised Sea Cucumber, Ke Yu Braised Fish Head and Wo Pearl Small Pot Rice, have become leaders in the Zhengzhou restaurant segment.

Lu Banzhang is not satisfied with this. Its target is not limited to Henan, but is an excellent restaurant in first-tier cities such as Beishangguang. Than produce, than the environment, than the service, continue to break through and improve, and pursue the ultimate. For example, the newly opened Luban Zhangconghai Sea Cucumber Greenland Metropolis Store, the environment is created by the top domestic design team, the same quality plates of luxury stores, the elegant atmosphere of art decoration, exquisite tableware and display, dishes with beautiful colors and flavors ... taste, hidden in every detail.

The fast-growing national central city needs matching high-quality restaurants, and the people's longing for a better life also needs more quality restaurant companies. Lu Banzhang hopes to continually upgrade with his counterparts in Henan Food and Beverage, continue to make breakthroughs in production, environment and service, and jointly enhance the image of Henan Food and Beverage.

"The Central Plains restaurant culture has a long history, but there is no Henan restaurant company on the list such as the Black Pearl Restaurant Guide and the BEST100 Chinese Restaurant List. What Lu Banzhang is doing now is to create real quality catering and strive to enter these excellent restaurant rankings as soon as possible. , Change people's impression of Henan catering, add luster to Henan catering. "Zhang Shuan said.

On the evening of November 21st, the "2019 Olive China · Restaurant Award" award ceremony was held at the St. Regis Shanghai Jingan. Among them, Luban Zhang Scallion Sea Cucumber (Lvdi Metropolis) won the "2019 Olive Chinese Restaurant Awards-Restaurant of the Year" and became the first and only restaurant on the list in Henan.

It is understood that the annual selection of the "Olive China · Restaurant Award" started in 2009. It is sponsored by the well-known lifestyle media "Olive Pictorial", and co-organized by the vertical social media "Where is the Chef" and the health magazine "Ask Health Pictorial". As a nationwide catering selection event that has been held for a long time, with a large number of participants, high specifications, strong professionalism, and great influence, it has always focused on "both health and deliciousness" and formed a professional and localized team of review experts , Emphasizing the search for healthy, delicious and high-quality restaurants with Chinese eyes and Chinese taste buds, so as to provide practical guidance for consumers to eat out and cheer for the healthy development of the catering industry.

As the only restaurant on the list in Henan, Luban Zhang Scallion Sea Cucumber is a representative of high-quality image of Henan restaurant. Luban Zhang Scallion Sea Cucumber was founded by Zhang Shu'an in 1995. It is a restaurant of Henan Lu Ban Zhang Restaurant Co., Ltd. It is under the management of the famous chef of the fifth generation and Chinese cooking master Chen Wei. "Boiled sea cucumber", soft glutinous spring teeth, rich green onion, thorough taste, deeply loved by customers, and enjoys a good reputation in Henan.

This time won the "2019 Olive China · Restaurant Award-The Restaurant of the Year" award, which is the industry's high recognition of the cooking and service level of Luban Zhang Onion Sea cucumber. "Lu Banzhang will continue to strive for excellence, lead the industry with quality, and add luster to Henan Catering." Zhang Shuan, founder of Lu Banzhang Restaurant.