Pingwu County is located in the northwestern part of the Sichuan Basin. It is connected to the world natural heritage Jiuzhaigou and Huanglong Temple. The altitude difference in the county is very wide, the four seasons are distinct, the three-dimensional climate is obvious, the precipitation is abundant, the sunshine is sufficient, the air quality is good, the environment is pollution-free, natural resources. Very rich, combined with the traditional cultivation management and processing technology, the Pingwu walnut nuts are nearly round, fruit large, suture line flat, middle shell, fruit shell smooth and beautiful, shell pattern is shallow, inner fold wall is not developed, easy to shell, The kernel is white or yellowish white, full, rich in flavor and light in taste.

Pingwu Tianma has a long-standing reputation, and there is a saying that "the local product is suitable for medicine." In the Tang Dynasty, Pingwu Tianma was handed over to the country as a tribute. The average content of gastrodin in Pingwu Tianma is over 0.4%, which is twice the 0.2% of the Pharmacopoeia 2010 edition, up to 0.98%.

Pingwu magnolia, color and oily, smooth surface, rich scent, compared with ordinary Chuanpu, Pingwu magnolia surface is more flat, less holes and bulges, the inner surface has obvious oily color, smells spicy, the palate has obvious spicy feeling The nasal congestion has a smooth nasal sensation. After testing, the total effective pharmaceutical ingredients of Pingwu Magnolia is much higher than the pharmacopoeia standard (not less than 3%, the pharmacopoeia regulations are not less than 2%), and the total amount of pesticide residues and heavy metals is far below the limit set by the relevant national safety standards. .